About Truecount

Our Team is Committed to Your Success

Zander Livingston

CEO | Co-Founder

Zander began his career with RadiantRFID managing automated attendance solutions for technology and sales conferences. His extensive experience in logistics is the result of 18 years managing on-site development for large-scale productions. Considered a visionary in the retail vertical, Zander is a sought-after speaker and presenter, serving as keynoter and panelist at numerous RFID conferences, roundtables and webinars. He was selected to deliver the Keynote Address at RFID World in Las Vegas and RFID In Fashion 2009 in NYC and Orlando.

Most recently, he served as the Director of RFID at American Apparel, a leading international retailer/manufacturer with over 300 locations worldwide. Under Zander’s leadership, American Apparel became a pioneer in deploying RFID technology in its stores and supply chain.

Supratim Banerjee

Head of Support and Project Manager

Supratim bring 11+ years of experience in Project Management and QA to the Truecount team.
He has worked in various leadership roles building sophisticated QA platforms for companies like VISA and Cisco.
Supratim is an expert in creating test harnesses, testing suites and deployment plans and was a part of the team that developed the Mobile Wallet at VISA and the team responsible for designing 5G compliant networking protocols for AT&T.
He’s been with Truecount for 7+ years and holds a Bachelor of Technology and a Bachelor of Science degree in Electronics and Telecommunication.

Perez C. Ehrich

SVP, Business Strategy

Perez C. Ehrich drives strategic planning for Truecount Corporation and is responsible for the firm’s business development, financial analysis and partner management.

An accomplished businessman and attorney, Perez is a director and vice-president of Watering Incorporated, formerly publishers of Hemmings Motor News. Previously he was a partner at the international law firm Doresey & Whitney and at Townley & Updike, specializing in mergers/acquisitions and finance law. Perez is a trustee or director of a number of non-profit entities in Vermont including Vermont Law School, Vermont Public Radio, Institute for Sustainable Communities and Vermont Natural Resources Council. A graduate of Harvard College, Perez holds a J.D. degree from New York Law School and an LL.M. degree in corporate law from New York University School of Law.

success graphic Truecount is driven by our passion for improving the way businesses operate. Our mission is to help shape the future of retail using the breakthrough technology of RFID, the most rapid and most accurate way to count.

Truecount develops and deploys advanced item-level RFID, delivering critical knowledge to retailers using state-of-the-art technology that was never before available.

Truecount RFID enables the continuous improvement of inventory and supply chain related processes that make it possible to bring an existing business to the highest levels of operational excellence achievable.

RFID is one of the most rapidly developing and transformational technologies of our time. The applications, the data gathering capabilities and the possibilities for improving the quality of how we live, work and play are endless. As more industries adopt RFID technology, the horizon of possibilities expands. Our goal is to remain at the forefront of the RFID transformation by continuing to develop software solutions that unleash the full potential of this remarkable technology, RFID.

Culture

Truecount is focused on creating the highest levels of value for our customers, our employees, our investors and our ecosystem of best-in-class partners. We work hard to align the day to day business activities of our Company with ethical best practices and with our own principles for integrity and honesty. Our goals for sustaining excellence are centered on finding ways to serve our customers, and the marketplace, better. We have structured our Company with a “flat” hierarchy and cross-functional teams rather than departments. The simplicity of our business model facilitates personal responsibility and accountability while promoting a diverse, collaborative work environment that nurtures creativity and innovation.

History

The Company was founded in 2010, and is led by an established executive team, including a recognized “hands-on” expert in RFID applications for retail, Zander Livingston. The concept for Truecount and our feature-rich software evolved from Livingston’s insights working “hands-on” within the retail industry as the Director of RFID for a large apparel chain.

Beginning with the very first lab-based testing and early pilots, RFID technology was proving effective for retailers, delivering better results than existing technology systems. As remarkable as RFID was, something was missing. The full capabilities of the technology were not being unleashed for the industry. With RFID only recently entering the retail space, most existing RFID technology platforms were developed for applications other than retail. Software developers and RFID vendors had little knowledge about retail processes, with little experience or expertise in the field. Truecount was created to meet the critical need for solutions that could address retail market needs more fully. Working with the most sophisticated technology for item-level RFID, and calling on best-in-breed partners for tags, readers and other hardware components, Truecount built one of the first RFID solutions purpose-designed for the retail space. Our expertise now extends to event merchandising and other retail/merchandise related applications.

Along with our solutions, we provide the top-tier implementation, training and support required by clients to effectively use and derive value from our products.