The borders between online and physical are more porous than ever, if they exist at all. It’s no surprise then, that “Omni-channel” is omnipresent in almost every discussion about retail, or that so many merchandisers are hoping to increase sales and profit opportunities by reaching customers across multiple channels.

So, how do you deliver what wired customers want? According to Peter Sheldon, Principal Analyst at Forrester Research, modern-day shoppers want speed, ease and rich product information. Most importantly, they want to be able to locate and purchase the items they want, when they want them, with convenient options for delivery or pick-up. Increasingly, customers want to research and buy products online, then pick up at a local store branch—and they expect this crossover to be a seamless and personalized experience.

Has your retail store already entered the omni-channel arena? If not are thinking of doing so? Omni-channel is where today’s consumers live and shop! Reach them with these best practice tips from category leaders. Discover how RFID can help you meet the challenges, satisfy customer demands and increase profitability. … Continue Reading